Sales (Shopify)
Search Console
Analytics (GA4)
Merchant Center
What Changed
~$0.005 per briefing · powered by Claude Haiku · search & traffic only — no revenue data
Click Generate Briefing for a plain-English summary of what moved in search traffic and site visits. Note: this cannot see revenue or order totals — Shopify remains the system of record for sales.
📈 GSC Trend
Clicks
Impressions
| ▏Launch Apr 19
Keyword Position Tracker
| Keyword | Position (7d) | Impressions | CTR | vs Prior 7d |
|---|---|---|---|---|
| Loading… | ||||
📌 Position from GSC — unbiased across all searchers. Green ≤10 · Yellow 11–20 · Orange 21–50 · Red >50
Performance (cumulative since launch)
Index Coverage
* Not available via Search Analytics API — share GSC → Index → Pages screenshots with Claude to track indexing issues.
Top Queries by Clicks
Top Pages by Clicks
📋 GSC Expected States — Claude Reference ▸
Click to expand
⚠️ Check here before flagging any GSC issue. These are known-normal post-migration states.
| Issue Seen in GSC | Why It's Expected | Action |
|---|---|---|
| "Page with redirect" bucket | Normal post-migration. All 186 old DreamHost URLs redirect to Shopify (see Redirect Map below). | None — self-resolving |
| "Excluded by noindex" for /resources/ PDFs | Crawl lag — redirects are live in Shopify, Google hasn't re-crawled yet. | None — self-resolving |
🔄 Redirect Map — Claude Reference ▸
186 URLs — click to expand
Every URL here has a confirmed Shopify redirect. If it appears in GSC as "Page with redirect" — expected, no action. If a URL appears in GSC that is NOT on this list, it may be a genuine problem.
| From (Old URL) | To (Shopify) | Category |
|---|
186 redirects
ℹ️ GA4 data reflects all sessions including direct, organic, paid, and social traffic.
Sessions & Users (yesterday)
Conversions
ℹ️ Requires Shopify GA4 purchase & add_to_cart event tags. If showing 0 with known orders, check GA4 → Events.
Traffic by Device (yesterday)
Top Traffic Sources (last 7 days)
Top Landing Pages (last 7 days)
Site Search Terms
Last 7 days · from GA4
💡 Searches entered in your Shopify site search bar. Yellow ⚠ = possible content gap — no matching product found.
High-Bounce Landing Pages
💡 Green <55% · Yellow 55–70% · Red >70% · Above 75% on product pages = investigate load speed.
ℹ️ Product status from the Content API for Shopping. Shopping performance requires active campaigns and the GMC Reporting API.
Product Approval Status
Shopping Performance
📋 GMC Expected States — Claude Reference ▸
Click to expand
⚠️ Check here before flagging any GMC issue in a monitoring session.
| Issue Seen in GMC | Why It's Expected | Action |
|---|---|---|
| D&D variant disapprovals when OOS | Expected — Ding & Dent variants are always OOS by default. GMC disapproves OOS items automatically. | None — resolves when inventory added |
| Clicks/impressions drop around April 19, 2026 | Normal post-migration traffic dip during DNS cutover. | None — monitor recovery |
🔑 Keywords & SEO Planning
Top 50 organic queries (last 7 days from GSC). Use to brief Ross on content priorities and identify pages needing meta copy improvements.
📌 Content Gap — Priority for Ross: Queries ranked 11–50 with 30+ impressions are your fastest path to page 1. A dedicated blog post targeting these exact terms can move rankings significantly within 60–90 days.
🎯 Page 1 Opportunities (position 11–20)
Close to Page 1 — optimize existing content
—
| Keyword | Clicks | Impr | CTR | Position | Recommendation |
|---|
📄 Content Needed (position 21–50, 30+ impressions)
Blog post or dedicated page needed
—
| Keyword | Clicks | Impr | CTR | Position | Recommendation |
|---|
✅ Current Rankings (position 1–10)
Protect and strengthen
—
| Keyword | Clicks | Impr | CTR | Position | Status |
|---|
📝 Low CTR — Rewrite Meta (50+ impressions, <2% CTR)
Good ranking, poor click-through
—
| Keyword | Clicks | Impr | CTR | Position | Action |
|---|
🏗 Build Authority (position 50+)
Competitive terms — need backlinks over time
—
| Keyword | Clicks | Impr | CTR | Position |
|---|
✎ Meta Rewrite Suggestions
AI-powered rewrites for low-CTR pages
—
📊 SEO Change Log — 28-Day Tracker
📊 Sales History
⛔ THIS DATA IS NOT REAL
The table structure is in place but no actual sales data has been connected yet. Every number shown is placeholder demo data. Do not use for business decisions. This warning will be removed when real data sources are connected.
Historical data: Website (pre-April 2026) from Cartloom export. Website (April 2026+) from Shopify API. Amazon via Amazon Selling Partner API. Walmart via Walmart Marketplace API. Live connections planned for a future session.
🛍 Website — Demo data📦 Amazon — Demo data
🏪 Walmart — Demo data🛒 eBay — Demo data
📞 Phone Orders — Demo data
| Year / Channel | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | Total |
|---|
💡 Green = above prior year · Red = below prior year · Amber bar = Shopify migration (April 2026)
💰 Google Ads
Connect Google Ads Data
Two paths to bring Google Ads metrics into this dashboard:
Path A — Google Ads API (full access)
Apply for developer token at ads.google.com. Approval takes 1–2 weeks. Full campaign performance, spend, ROAS, keyword-level data.
Path B — Google Ads Scripts + Google Sheet (faster)
No developer token needed. A script runs inside Google Ads and exports key metrics to a Sheet daily. This dashboard reads the Sheet via the same OAuth.
What Will Appear Once Connected
📌 Once connected: campaign performance, top keywords, ad spend vs. prior period, Shopping vs. Search breakdown, ROAS trends. Account ID: 724-677-9281
⚡ Next Actions for Christi
Prioritized items from live analytics. Conditions that resolved appear greyed out until dismissed. Work requests from Dan/Tammy appear here too.
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📋 Standing Protocols — Always On
✅ Action Tracker — Christi's Task Record
Tasks picked up from Next Actions. Timestamped. Shared reference for Christi and Claude.